Prepare for a professional career in the sports management industry.

The COSMA-accredited Bachelor of Science degree program reflects the realities of the modern sport marketplace.

Graduation from this program provides students with the professional preparation for a successful career in the sport industry.

Course offerings are comprehensive, hands-on, and student-focused. Students are able to pursue professional careers in sport business, athletic administration, coaching, sport media and communications and marketing.

Minors

Sport as a career follows the trend of sport’s growing importance in society; sport helps define social and cultural identity in American society (Schwab, Dustin, Legg, Arthur-Banning, Timmerman & Wells, 2012).

As the field of sport management is one of the fastest growing fields and majors on campus, students are encouraged to diversify their educational and applied experiences (COSMA).

In order to diversify, many ESU students major in Sport Management with minors in Communication Studies, Business Management or Spanish. Students interested in careers in the sport management industry could also diversify educational and applied experiences with a Sport Management Minor to compliment many other majors (e.g., Media Communication & Technology, Communication Studies, Business Management).

A minor in Athletic Coaching would better prepare undergraduate students interested in coaching either as a full-time position, a part-time position or as a volunteer.

Additionally, a coaching minor may help students interested in graduate education earn an assistantship as an athletic coaching graduate assistant. Currently, a number of SMGT, PETE and other students coach on a part-time or volunteer basis and many ESU Athletic Teams have student managers from a number of majors across campus.

In addition to student interest in Athletic Coaching, many state and national organizations have created standards to assess the quality of training and continuing education for coaches in the United States. Currently the U.S. is the only major economic country that does not have mandatory training standards for athletic coaches and “a majority of youth sports coaches are ill equipped for their role” (Sage & Eitzen, 2013, p. 86). Organizations working to improve training standards include Pennsylvania Interscholastic Athletic Association, Inc. (PIAA), Society of Health and Physical Educators (SHAPE), and the National Interscholastic Athletic Administrators Association (NAAIA).

The Society of Health and Physical Educators (SHAPE; previously known as National Association of Sport and Physical Education (NASPE)) has developed National Standards of Sport Coaches, which overviews eight domains of coaching with standards and benchmarks in each domain. A solid minor in Athletic Coaching would include coursework from four departments (i.e., ATEP, EXSC, SMGT, PETE) to meet SHAPE’s domains. This proposed Athletic Coaching Minor will require students to take coursework across the four departments, while still providing much flexibility to meet the students’ interests and needs.

The Sport Management, Psychology & Exercise Science Departments often have student inquiries about a minor in Sport & Exercise Psychology.

These requests come not only from students in these majors but also Physical Education Teacher Education, Exercise Science & Interdisciplinary Studies as well as a number of student-athletes and aspiring coaches. These interested students represent departments across the ESU Colleges (e.g., Sport Management; Psychology; Physical Education Teacher Education; Management; Recreation Management; Exercise Science); therefore, our three departments have joined together for a multidisciplinary minor proposal in Sport & Exercise Psychology.

A minor in SEP will better prepare undergraduate students interested in graduate education in the area. Students will understand the behavior of individuals in sport and exercise with specific focus on the major sport and exercise concerns related to a psychological perspective. Content areas include personality and motivation factors, performance in groups, enhancing sport performance, and the psychological effects of participation in sport and exercise.

Why ESU?

  • Connections to the sport industry, bringing guest speakers from the world of sports through faculty and alumni.
  • Close to the most active sport cities in the world, New York City (75 miles) and Philadelphia (100 miles)
  • Accredited by the Commission on Sport Management Accreditation (COSMA)
  • Students learn from hands-on service learning projects during their coursework
  • An active student organization, Sport Management Club, where students get a chance to go behind the scenes of sports games on field trips, do community service on campus, and connect with classmates.
  • Experienced, dedicated, and passionate faculty working with students

What You'll Learn

Throughout coursework and non-classroom activities, students will learn how to:

  • Build a sport marketing plan for sport organizations
  • Design and conduct a sport management research project
  • Analyze sport data for problem-solving
  • Plan and execute a sporting event
  • Manage sport facilities
  • Apply critical thinking skills into real life situations
  • Prepare for a professional career in sport industry

COSMA Accreditation

ESU's Sport Management major has been awarded accreditation from the Commission on Sport Management Accreditation.

ESU is one of just 35 universities globally to have COSMA accredited programs[1], which is less than 10% of all universities offering sport management programs. ESU students and alumni benefit from the COSMA accreditation that verifies quality education and promotes excellence in sport management academia.

[1] As of April 2021.

Career Opportunities

Graduates of ESU's Sport Management program obtain jobs in professional sports, college athletics, amateur sports, recreation sports, and the sporting goods business.

Alumni of the sport management major have earned positions as:

  • Vice President of Facilities, Philadelphia Eagles
  • Manager, Sales Support, The Madison Square Garden Company
  • Director of Business Development, Tyson Group
  • Executive VP of Marketing and Business Strategy, FEVO
  • Corporate Partnerships Management, Philadelphia 76ers
  • Senior Allocation Analyst, Under Armour

Student Clubs and Honors Societies

Sport Management Club

The Sport Management Club was created to focus on the interests of the students wishing to pursue a career in the sports industry. With the ever-changing atmosphere of the sport industry, the club provides an opportunity to network and learn more about the work environment.

Chi Sigma Mu Student Honor Society

COSMA (Commission on Sport Management Accreditation) member programs can nominate students for induction into the Chi Sigma Mu Honor Society. Criteria for a successful nomination include:

  • Students must be nominated by a faculty member in a program that is a member of COSMA.
  • Bachelor’s students must have earned at least 60 credit hours toward their degree and have a 3.4 GPA
  • Master’s students must have earned at least 18 credit hours toward their degree and have a 3.6 GPA

Hands-on Learning

ESU sport management programs offer students to work with real world sport organizations throughout their coursework. Students receive hands-on learning opportunities from multiple collaborative projects with industry, such as Special Olympics, Minor league professional baseball/hockey teams, and college athletics.

Service Learning: Developing a Marketing Plan for a Minor League Sports Team

In a collaborative effort with local minor league sport teams, students are challenged to create, research, develop, and present a marketing plan to organization representatives. By engaging in this experience, students have the opportunity to develop practical skills necessary to create professional distinction in a competitive environment. SMGT 409 Concept of Sport Marketing class has worked with Scranton Wilkes-Barre RailRiders, Wilkes-Barre Scranton Penguins, Pocono Raceway, and ESU Athletics for this service learning project.

Sports Industry Internships

The capstone course for all Sport Management students is the professional experience internship. Become immersed in the world of sports by interning for some of the most storied organizations in the country. Our internship network extends to over 250+ organizations and is growing each year!

Sport Management majors have completed internships at:

  • Philadelphia Eagles
  • Madison Square Garden
  • Brooklyn Nets
  • Florence RedWolves
  • Villanova Athletics
  • Lehigh Valley IronPigs
  • Scranton/Wilkes-Barre RailRiders
  • Lehigh University Athletics
  • Lafayette College Athletics
  • Pocono Raceway
  • US Open Golf Tournament
  • New York Red Bulls
  • Baltimore Orioles
  • University of Pennsylvania Athletics
  • Hoop Group
  • Pocono Family YMCA
  • NASCAR Sales Academy
  • Valley Preferred Cycling Center

Event Planning Project

Students participate in the development of a Special Olympics of Pennsylvania competition and a National Intramural and Recreational Sports Association (NIRSA) campus recreational awareness project. Each experience is held on campus and requires extensive application of management functions related to the production of an athletic event.

Research Opportunities

Sport Management students have presented their class research projects at the ESU Student Research and Creative Activity Symposium.

Students develop their research topics, collect data, and present the results under a faculty member’s guidance.

Career Development at ESU

We'll help you launch your career. Support services are available through the ESU Career Development Center. The center offers a variety of internship opportunities, career planning, and employment services to all ESU students and alumni.

Become a Warrior

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Contact Us

Campus Address

Zimbar-Liljenstein Hall 226
(570) 422-3495

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Department Chair, Sport Management

Dr. Jaedeock Lee
jaedeock@esu.edu 
(570) 422-3340