ESU has partnered with Crayola in the development of a Crayola Executive Lecture Series. This lecture series offers students an opportunity to learn more about the career options, business challenges, life experiences and educational opportunities of its guests.

The Crayola Executive Lecture Series is free and open to members of the public.

The Crayola Lecture Series is designed to provide students, particularly first-year students and those pursuing majors in business and management, with meaningful opportunities to connect with accomplished business and industry leaders in an engaging and welcoming environment. Rather than a traditional classroom lecture, the series encourages conversation, interaction, and networking, allowing students to learn from professionals' experiences in a more personal setting.

Through these presentations, students gain valuable insights into career preparation, professional development, leadership, and the realities of working in today's business world. The series aims to inspire curiosity, encourage thoughtful questions, and help students explore potential career paths while building confidence in their own professional journeys.

The Crayola Lecture Series also provides area business leaders with an opportunity to engage with ESU students, share industry perspectives, and gain fresh insights from the next generation of professionals.

Crayola LLC, based in Easton, Pennsylvania, and a business of Hallmark Cards, Inc., is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon, first introduced in 1903, the Crayola brand has grown into a portfolio of art tools, crafting activities, and creativity-focused products that inspire imagination and self-expression. Consumers can find Crayola products at major retailers throughout the United States and around the world.

Fall 2026 Speakers

peter ruggieroPeter Ruggiero is the President and Chief Executive Officer of Crayola, a Hallmark company based in Easton, Pennsylvania. He is responsible for all aspects of Crayola’s global business, providing strategic direction and vision for the company and brand. He is passionate about fulfilling the
Crayola brand mission to help parents and educators raise creatively-alive children. Crayola LLC is the leading consumer products brand in the children’s creative expression category.

Ruggiero began his career with the accounting firm Deloitte & Touche before transitioning to a key role on the corporate staff of Union Pacific Corporation. In 1997, Ruggiero joined Crayola and evolved through key leadership positions including Director, Corporate Sourcing; Managing
Director, Europe; and Vice President, Global Finance; and, most recently, Chief Operating Officer. He has been a key member of a senior leadership team that has built Crayola into an innovation company and enabled the expansion of Crayola’s U.S. and international business units.

Under his leadership, Crayola’s global supply chain has been transformed and enables Crayola’s strategy through the addition of critical capabilities, the automation of U.S. manufacturing, the integration of structured problem solving (LEAN and Six Sigma), the development of
Crayola’s regional supply and logistics networks, and the execution of numerous sustainability initiatives including a 3.0 megawatt solar farm at Crayola’s corporate headquarters in Easton, Pennsylvania.

Ruggiero graduated with an accounting degree from Villanova University, where he played varsity football, and earned his MBA in supply chain management from Lehigh University. He is also a certified public accountant and was honored in 2012 by Lehigh University with its inaugural Global Impact Award. Ruggiero serves on the board of United Way of the Greater Lehigh Valley and as a Trustee of Lafayette College.

tim baxterGlobal executive and public company directors with more than 40 years of leadership experience driving growth, transformation, and shareholder value across the technology, telecommunications, consumer electronics, and digital innovation sectors.

Career Highlights

  • Led Samsung Electronics North America as President & CEO, overseeing a $32B business and 6,000+ employees across the U.S. and Canada.
  • Helped grow Samsung's North American business from approximately $6B to over $30B, establishing leadership in smartphones, televisions, and home appliances.
  • Served as Samsung's first non-Korean Corporate Group President, recognized for leading complex global organizations and enterprise transformation.
  • Successfully led the Galaxy Note 7 recall, restoring customer confidence, protecting brand equity, and reinforcing Samsung's market leadership.
  • Developed Samsung's long-term strategy for AI, 5G, Cloud, and IoT, while scaling the U.S. appliance business from $100 million to nearly $4 billion and achieving the #1 market share position.
  • At Sony, led the strategic negotiations that established Blu-ray as the industry's winning next-generation format and managed several multi-billion-dollar businesses through major technology transitions.
  • Built a strong commercial and operational foundation during a 13-year career at AT&T, progressing through leadership roles in marketing, product management, international business, and P&L management.

Board  Experience

Currently serves as Chairman of SkyWater Technologies (NASDAQ: SKYT) and as a director of Breville Group (ASX: BRG), PAVmed (NASDAQ: PAVM), and multiple private and private equity-backed companies. Tim gives back to the community, has served on numerous non-profit boards including as Chair of his alma mater Roger Williams University and currently serves on the board of RiverSprings Living.

Naveen MohiuddinNaveen Mohiuddin is a multi-unit franchisee, entrepreneur, and former college basketball player whose career has brought together his passion for basketball and his experience in business.

Naveen attended East Stroudsburg University from 2001–2005, where he earned a Bachelor’s degree in Business Administration and Marketing while competing as a four-year member of the men’s basketball program. His experience as a student-athlete helped shape the leadership, discipline, teamwork, and perseverance that have become foundational to his career.

Following college, Naveen built a successful career in the restaurant industry, becoming a multi-unit franchisee and developing extensive experience in operations, leadership, and business growth. He has since expanded his entrepreneurial journey into the sports performance industry as a multi-unit franchisee of Shoot 360, a technology-driven basketball training organization.

Today, Naveen combines his business experience with his lifelong passion for basketball, creating opportunities for athletes to develop their skills while building strong connections within the community. His journey from an ESU student-athlete to a multi-unit franchise owner reflects the importance of pursuing your passions, embracing opportunities, and finding ways to bring your interests and career together.

tamil robinsonTamil Robinson is a classically trained artist, visionary designer, and the founder of the luxury lifestyle brand, House of AMIAT (All Moods In All Textiles). With nearly three decades of experience in the fashion industry, Robinson's impressive portfolio spans pioneering streetwear to designing high-profile corporate apparel, including the NFL Pro-Bowl All-Star uniforms and Reebok’s Allen Iverson I-3 collection.

Drawing from early architectural and interior design experience, Robinson developed the signature geometric patterns that define his brand today. He is deeply involved in every step of the creative process, culminating in the House of AMIAT collection—a couture line celebrated for its sustainably sourced high-grade Cow DD leather, silk-satin interiors, and impeccable craftsmanship.

A passionate educator and speaker, Robinson frequently mentors aspiring designers across the country. He is the author of the upcoming book "Designing Man: From Housing to Haute Couture," which chronicles his evolution in the fashion industry. Above all his professional accolades, Robinson considers his greatest role to be a devoted father and husband to his wife, Ondraia.

john digginsJohn Diggins is responsible for senior level business development activities focused on identifying new acquisition opportunities and has been involved in sourcing many multi-billion dollar deals during his time at Platinum.

Mr. Diggins joined Platinum Equity in 1996. Prior to joining Platinum, he was the co-founder of Ventec Systems with Platinum Equity Chairman and CEO Tom Gores. Mr. Gores brought Mr. Diggins to Platinum Equity to drive deal sourcing and help shape the firm in its early days of growth. In this capacity Mr. Diggins served as CEO at Platinum Equity portfolio companies Pilot Software and Foresight Software.

Mr. Diggins holds a B.S. in Business Administration from the University of New Mexico.

Contact Us

Campus Address

Rosenkrans Hall 123A
(570) 422-3589

Dean, College of Business and Management

Dr. Sylvester Williams, IV, JD, MBA, CCLE
swilliams@esu.edu
(570) 422-3589