Brand and Identity Guide

ESU's Visual Identity Guide is intended to help our users to maintain a consistent use of ESU’s official logos and wordmarks, in order to be sure our messaging remains consistent throughout the University and in our external communications with the general public.

ESU strives to be a dynamic learning community for the 21st century. To do so, our monikers were designed to represent who we are and what we aspire to be. Our logo(s) are simple, uncluttered and memorable, and also provide a more unified look across all communications and perform on the ever-expanding digital platforms (computers, tablets, and smartphones, etc.).

The brand identity created represents ESU’s mission, vision and values as well as our strategic plan – Students First: Innovate ESU.

The Institutional Logo

The Pocono Mountains are represented in the black and silver hills and the white triangle that is an updated interpretation of the Delaware Water Gap in our institutional logo design. The colors of the design (red, black, silver and the accent of white), are reflective of the outstanding campus community of students, faculty and staff, alumni and friends. The banner shape, similar to that of banners displayed during commencement ceremonies, signifies ESU as a leader in education. In all of these ways, the mark is aligned with the University’s guiding principles; to remain a challenging, contemporary and scholarly community that is unique, innovative and deeply embedded in the Pocono Mountains.

The Athletic Logo

ESU’s athletic teams have been identified as the Warriors since 1932. Our athletic logo (and mascot) reveal an individual who is eager to champion ESU and is certain to give our athletes, coaches, and fans plenty of options to support their favorite teams.

Download the Visual Identity Guide

We ask that you use the tools within this guide to ensure that your message continues to differentiate us from other colleges and universities within the Commonwealth and around the globe.

• Visual Identity Guide

Brand Resources

To request ESU logos for specific usage, please email esupublications@esu.edu and provide details regarding your request.

• Art Sheet
• Email Signature

What does the ESU brand represent?

Our Place

East Stroudsburg University of Pennsylvania (ESU) is a university without walls. It is an institution inspired by the grandeur of the Pocono region that has been home to thousands of students and graduates for over a century.

Our Students

ESU students want to make the most of their college experience. As ESU Warriors, they are here to grow, personally and academically, to be better prepared for the global society that awaits them.

Our Purpose

ESU intends to create an environment where each and every student can learn, grow, and achieve.

What Do Our Identities Achieve?

ESU’s visual identity embodies the Mission, Vision and Values of East Stroudsburg University. In addition to our brand positioning statement and brand tagline (Where Warriors Belong), the institutional and athletic logos enable us to represent the real ESU: bold, confident, and aspirational.

• It reminds us of our vision. Our identity reminds of where we have come from and forges our renewed commitment to meeting the challenges of the future.
• It unites us. Whether it’s on department letterhead or an alumni t-shirt, having one, cohesive visual identity will enhance our already strong feeling of community.
• It distinguishes us. There are a lot of colleges and universities in the Northeast, but none quite like ESU. We’re unique. Our visual identity is, too.
• It helps us connect. Whether people visit us on campus or online, we want to make sure that who we are comes through loud and clear.