Using the ESU Identity

ESU’s logos and marks may be used by student organizations and university departments under certain conditions.

How can I use ESU's official logos and marks for my student organization or university department?

Steps for Approval

Student organizations and university departments who wish to use ESU marks on apparel (such as t-shirts, hats, sweatshirts, etc.), gift items (such as mugs, key chains, jewelry, etc.) and miscellaneous items (such as flags, signs, etc.) must follow these steps.

1. All items with a ESU trademark (name, logo, etc.) must be manufactured by a vendor licensed by ESU. See Local Vendors and ESU Licensees below.
2. Create a sketch of the proposed design. Complete the Internal Licensing Approval Form below and include a copy of the artwork.
3. Once the artwork/product proof and approval form is received, the Office of Marketing and Communications will review your submission. You will receive a notification email detailing if the artwork/product proof is approved, approved with changes or denied.
   • Typically, the review process is 2-5 university business days. Each request is reviewed on a case-by-case basis to ensure compliance with ESU policies.
4. If artwork/product proof is approved, contact the vendor to finalize the design and have them submit the design on CLC’s artwork approval portal, BrandManager360.
5. If your artwork/product proof is not approved, you will receive an email detailing why your design was denied and clarifying the changes needed for approval. It is your responsibility to ensure the vendor makes the corrective changes and submits the design on CLC's artwork approval portal, BrandManager360.
   
   • Merchandise produced without authorization infringes on ESU's trademarks and will be subject to all available legal remedies.

Should you have any questions about the process, contact the ESU Office of Marketing and Communications at (570) 422-3534.

Local Vendors and East Stroudsburg University Licensees

The complete list of East Stroudsburg University's licensees is updated quarterly. It was last updated on February 2025.

Student organizations and university departments who do not see their preferred vendor on this list may ask that vendor to become an approved licensee.